A New Set of Lenses – Part Two

By Mike Philie
In October 4, 2016

Situational analysis – what do you look for, how do you get the information, how should you take action? In a business that’s full of transition and you’re trying to best determine how to get “from here to there,” it helps by having a good understanding of where here is. That is what we’ve seen in the industry and, more importantly, what we are hearing from our clients and members. What to do.

I think that there are three critical views to take into consideration when evaluating where you are. These three “legs of the stool” are: what do your customers think of you, how well is the operations side of the business running, and lastly, how well the company is being managed, or led. To facilitate this analysis, we’ve taken three of our diagnostic tools and have created a comprehensive business analysis program. Our eKG Competitive Edge ProfileTM, Leading Indicators, and our Management Plus Best Practices AssessmentTM form the three-dimensional view that you’ll need to begin your transformation process.

The view from the outside. What your customers think about you and their best alternatives, and how will this help determine your performance gaps, through the lenses of your customers is what the eKG Competitive Edge ProfileTM is all about. Find out how your customers think you’re doing on their most important issues, as compared to the competition. This diagnostic tool is often used by leadership teams to gauge their own performance and how well they were able to move the needle in the eyes of their customers.

How is the engine running? Our Leading Indicators allows you to track your operational and financial performance over time, and better yet, benchmark your results to the peers within the program. This free (to members) business analytic tool is both self-paced and on-line for when you want to access it.

Leadership, leadership! Management Plus Best Practices AssessmentTM is a comprehensive view of your current business management practices and is designed to provide feedback on how you compare with the leaders in the industry. This self-paced assessment will be graded and returned to you so that you understand the gaps in your business – as compared to the leaders. You’ll also be able to schedule time with one of our advisors to discuss your action plan for improvement.

This blog isn’t a shameless plug for these three programs, rather it’s providing a different view through a new set of lenses, of how to best understand where you are in the continuum of our industry transition. If you’d like to learn more about how these tools work, I’d be happy to have that conversation. I’ll also be discussing these at Graph Expo ’16 in Orlando at Making the Leap to a Communications Services Provider and Strategic Business Assessment: Taking a Critical Look.

As always, I’m happy to discuss these and other topics with you. I can be reached at mphilie@idealliance.org or (703) 837-1090. Looking forward to hearing your comments!

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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