China and Print: II

By Andrew Paparozzi
In February 26, 2008

Is the makeup of print imports from China changing? In the previous posting, we discussed the jump in overall imports of printing from China and the impact on our industry. It would be useful to dig a little deeper into the type of print that is coming from that country.

The previously referenced data from the Department of Commerce and the International Trade Commission reveal that almost 58% of the $1.8 billion print imported from China in 2007 consisted of books, pamphlets, etc., with another 19% in the form of cards (greeting cards, post cards, etc.). However, in 2002 books, etc. represented 73.9% of print imports and cards accounted for 10.4%. The remainder of print imported last year from China consisted of newspapers and periodicals (0.2%) and “other” printed mater (23.3%). The latter was up from 15.6% in 2002.

It used to be that only work with long lead times was vulnerable to offshore competition. But as the shifting makeup of these imports from China suggest, structural changes in our industry are rewriting the rules.

Joseph Vincenzino

Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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