Commercial Printing Industry 2011: New Approaches for New Times

By Andrew Paparozzi
In January 21, 2011

Given everything that’s happened over the last three years, has your approach to managing your company changed? That’s what we asked NAPL State of the Industry participants. As the table below shows, from the smallest companies to the largest, overwhelmingly they have.

Majorities are taking a new approach to sales and marketing and near majorities to capital investment and finance. That doesn’t mean areas cited less frequently aren’t important. It simply means that coming out of a recession of historic proportions the focus is on the fundamentals: sales and marketing to regenerate the top line, finance and capital investment to manage expenses and debt and to protect cash flow. Many State of the Industry participants are keenly aware of the importance of a comprehensive company review, as comments such as these show:

• “Every aspect of our approach will or has changed, some in smaller ways. This is a new industry!”

• “All phases of our business have been impacted by the economy and fundamental shifts in our industry. While we appreciate and take pride in our 132-year history as a business, we continually look for areas of improvement and change in all facets of our business.”

What about you? Are you changing your approach to managing your company? If so, how? We’d love to hear from you. Please post your comments below.

New Approaches€

Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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