Commercial Printing Outlook 2010: Recovery Begins, Expansion Still Far Off

By Andrew Paparozzi
In February 22, 2010

NAPL expects our industry’s sales to grow 2.0% to 3.0% this year, after declining a record 16.0% last year and 4.0% in 2008. Recovery from this deepest of recessions for print will be painfully slow at first, not feeling much like recovery until late 2010 or even early 2011. But the bottom established early last summer has clearly held. And are moving—albeit in fits and starts—off that bottom

Remember, we’re talking recovery, not expansion. There’s a big difference between the two. Recovery means we’re growing again. Recovery begins sometime this year and is measured in the “Percent Change” column of the table below. Expansion means we have surpassed our pre-recession volume. Expansion is measured in the “Dollar Value” column below and is still far off. How far off? Consider that even if our sales were to begin growing at a 5.0% rate right now, we wouldn’t get back to our 2007 volume until 2014. That’s how much ground we have to make up.

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Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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