Declines in Commercial Printing Industry Sales Continue to Moderate

By Andrew Paparozzi
In May 19, 2010

Commercial printing industry sales (all sources, not just print) were down 5.4% from year-earlier levels during the three months ending in March. Since peaking in late 2007 sales are down 25.0%.

But as the figure below shows, the rate of decline has slowed significantly: Sales were down 11.6% and 18.1% during the three months ending last December and June, respectively. And by summer, our industry may be growing again for the first time in nearly three years.

The economy will give us a boost. But whether we grow or settle for a smaller decline than in 2009 or 2008 will depend largely on when we finally regain pricing power. Another concern as we move closer to recovery: How to handle the cost inflation that’s already gearing up. (See the May 2010 NAPL Printing Business Conditions for more on print’s performance and prospects.)

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Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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