Declines in Printing Industry Sales Moderating

By Andrew Paparozzi
In January 15, 2010

For the six months ending in November 2009 our industry’s total sales (all sources, not just printing) were down 14.0% from year-earlier levels and 19.8% since peaking in late 2007. That’s clearly not where we want to be. But it is meaningfully better than where we were: During the six months ending last July our sales were down a record 16.7% from a year-earlier and 21.8% from peak. (See the graph below.) 

Other key NAPL business indicators, including measures of confidence, sales dispersion, factory payroll hours, and volume, as well as our most comprehensive indictor, the NAPL Printing Business Index, all send the same message: The bottom established last spring has held. And our industry is clearly moving—albeit painfully and frustratingly slowly—off that bottom. (See the NAPL Printing Business Conditions, January 2010, for more.)

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Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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