DO YOU REALLY KNOW WHAT YOUR CUSTOMER THINKS OF YOU?

By Tom Cobery
In March 13, 2013

Perhaps the most significant measure of a company’s future success is how its customers rate it. Very often we take our customers for granted and make assumptions about them that may not be accurate. In this highly competitive environment it is even more important to stay close to your customer’s wants and desires and to get a sense of how your customers rank you versus your competition.

The NAPL eKG Competitive Edge Profile can show companies how their customers perceive them, how they rate them against their competition, and how they judge them in the areas that are important to each customer.

The Competitive Edge Profile is not just a satisfaction profile, it is a competitive tool that can help identify when a company is falling short against its competitors and the steps it can take to increase the “value gap” between it and its competition.

To learn how NAPL eKG Competitive Edge Profile can help you give me a call at 201-523-6326 or e-mail me at tcobery@napl.org.

Tom Cobery

Dealing with the day-to-day needs of running a busy printing operation often leaves company leaders little time to plan for the future of their enterprises on their own. Tom works with chief executive officers and senior management executives in the Tag and Label Industry to develop growth opportunities through strategic transactions, new markets, or new service opportunities. Available for consulting on individual projects, he can also be engaged to serve as an Advisory Partner, helping executives guide their company into the future, serving as an impartial sounding board for ideas, and working with them to set the right course for continued growth and greater profitability. Tom’s personal experience as a Tag and Label Industry company president and chief executive officer, plus his extensive networking with other industry executives through his volunteer leadership activities with the Tag and Label Manufacturers Institute (TLMI) give him a unique perspective on the tough issues today’s company leaders face in this specialized segment. Companies engaging Tom will find his insight and independent advice an invaluable asset in helping them achieve their growth and profitability goals. More than a consultant, Tom Cobery wants to be your trusted Advisory Partner.

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