Don’t Get Comfortable
I’m starting to hear it again: the misconception that we have it all figured out, that whatever happens isn’t going to affect my company. I heard it often prior to the Great Recession. And now with memories of that historic downturn fading, I’m starting to hear it again.
When I do, I think of something General Stanley McChrystal emphasizes in his new book, Team of Teams: New Rules of Engagement for a Complex World: “Feeling comfortable…should not be our measure of success.” I’d like to see those words posted in every Epicomm member’s office. And I’d like every member to answer these questions:
• What will we do better in 2016?
• How will we measure our improvement?
• How will we ensure the daily demands of business don’t derail our improvement program?
There is reason for optimism. Our industry is growing again. And we have greater opportunity than ever to get involved in our clients’ work earlier, stay involved longer, and satisfy a broader range of their communications needs. Many Epicomm State of the Industry participants are capturing those opportunities, as their remarkable results show. But no matter how well a company is doing, there is never a reason for complacency in business that is changing as rapidly and profoundly as ours. We can take General McChrystal’s word for it.