Getting the Most Out of Graph Expo 2014

By Mike Philie
In August 16, 2014

Soon I will be off to GRAPH EXPO 14 in Chicago. There is always so much to see and learn, but never enough time. This year a “must have” on any attendee’s to-do list is to return home with at least three business development ideas for your company. Here are my tips for making the most of this year’s show:

NETWORK

While building their business, owners and senior executives are focused on increasing efficiencies and growing the bottom line. Attending GRAPH EXPO gives you an opportunity to explore ideas and find resources that can help you accomplish these goals. The best thing you can do for your company is to network with suppliers, peers, associations, and special interest groups that make up the industry.

I encourage you to use this opportunity to break out of your comfort zone and talk with as many people as possible to expand your thinking and collect different points of view.

ASK QUESTIONS

As you walk around the show floor ask new and existing suppliers to share real world examples of how their equipment, technology, and services have helped others go to market and grow their business.

With an objective eye, ask questions that help you understand how technology can become a business enabler for your growth, and make it a top priority in your conversations.

Ask to be introduced to a peer who has taken on the same type of challenges that you’re facing. Together, you are sure to generate actionable items you can explore when you return home. These introductions can come from exhibitors, friends, and staff at the NAPL/AMSP/NAQP.

Go to GRAPH EXPO with a laundry list of questions and ideas you want to discuss and contact suppliers to make appointments in advance. Giving them notice of your intentions will help them prepare, and give you a better return from the meeting.

Take advantage of the expertise at the show. There are several industry experts at the show, this is your time to pick their brain. For instance NAPL/AMSP/NAQP are offering complimentary 30-minute meetings with our industry experts. Receive hands-on guidance in a variety of areas such as:

  • Strategic Planning
  • Sales
  • Mergers and Acquisitions
  • Finance
  • CEO Coaching
  • Operations
  • Marketing
  • Signage
  • Staffing
  • Or any other business related issue

Appointments are scheduled on a first-come, first-served basis, and space is limited. To make your appointment today please contact, Leslie Karhoff at (201) 523-6308 or lkarhoff@napl.org.

ATTEND PRESENTATIONS

There are always great idea exchanges during the seminars, but there are also great presentations happening on the show floor. Make education a priority and attend a few seminars and presentations this year. Be sure to stop by the Deliver Theater (#1867) for free daily presentations covering all facets of mailing service operations, management, and strategic development.

This year think of GRAPH EXPO as an investment. Doing any one of these three things will give you a strong ROI, however do all three and you will reap the benefits for many years to come!

I look forward to seeing you in Chicago.

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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