Growth Barriers – Part 2

By Mike Philie
In May 5, 2008

Where do you get your new ideas from? New ideas that will help your company to grow and to take advantage of changing print markets. How do you tap into the ideas and strategies that have been used by successful companies in other industries and re-purpose them for your own? There is opportunity in learning from those who have been successful in other businesses, even though they come from outside the print world.

Many are hesitant if not totally opposed, to hiring those who don’t have “ink in their veins” when adding key staff to their organization. I’m not talking about technical positions as much as the folks who can help steer and have an impact on the direction of a company. As the print industry continues to cross over into the overall communications world you may want to modify your hiring initiatives.

Even if you don’t hire an outside idea person, you can still learn about the successful business strategies that are out there and begin to introduce these ideas into your own business. I think of the examples and lessons in "Blue Ocean Strategy", "Hope Is Not A Strategy" or the high tech marketing tales from "Crossing The Chasm". Maybe this could be a reading assignment for the next managers meeting?

I know, I know, these are not books about the printing industry and our industry is different, it’s custom manufacturing, etc, etc. True, but there are valuable ideas and lessons that you can take and implement into your business today to give you a competitive advantage in the market and take your company to the next level.

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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