It's OK to Brag

By Mike Philie
In June 15, 2008

Many of the printers that I speak to and visit have spent considerable time and money to build a formidable business for themselves. They are doing the right things by diversifying their offering, adding digital printing, mailing, fulfillment, promotional items and large format display graphics. They’ve really done a great job.

Where some fail though is that they don’t tell their clients that they’ve got all of this stuff. Worse yet, they don’t know their clients business well enough to help them understand how they can really help. A missed opportunity!

Look, you’ve done the hard part by buying all of this gear, now brag a little and let them know (in a way that is relevant to them) that you can really help.

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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