NAPL Midyear Report Offers Six Strategies For Beating the Industry ‘Profit Squeeze’

By Epicomm
In August 23, 2011
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Facing rising costs and a sluggish economy, companies are using wide-ranging initiatives to stimulate growth and overcome profitability barriers.

East Rutherford, N.J. – 08/23/2011 -Although 2011 printing industry sales have stabilized following an unprecedented recession, profitability has now become a significant issue in the face of rising costs and a still sluggish economy. To beat the “profit squeeze,” industry leaders have developed a variety of strategies that are outlined in Strategic Perspective 2011, a new midyear report from the National Association for Printing Leadership (NAPL).

“Our industry is healing from its deepest recession on record, and the shock of the traumatic downturn is finally dissipating, but a less-than-robust economy and ongoing profit squeeze continue to pose significant challenges,” write NAPL Senior Vice President and Chief Economist Andrew D. Paparozzi and Senior Economist Joseph V. Vincenzino, authors of the report, which is based on survey responses from more than 400 printing companies of every size and specialty across the United States and Canada, who participate in NAPL State of the Industry research.

“Sales are inching up, with more than half of the Panel seeing growth,” they explain, noting that, at the bottom of the downturn, sales were falling for nearly 90% of the Panel. “The majority of the companies we survey believe they will grow this year, with many expecting to benefit from the failure of competitors and from economic recovery, but very few—only 3.1%—are counting entirely on these factors.”

The report includes a review of key business indicators for the first third of 2011 and a look at the economy and what lies ahead for it, as well as the expectations of printing business leaders. It then explores the strategic initiatives—in everything from staffing to service diversification to mergers and acquisitions—that companies are employing to overcome profitability barriers.

Noting that “growth and success today have become more and more dependent on individual company attributes rather than on what the economy or industry is doing,” the report’s authors describe these strategic approaches—and outline tactical implementation action steps—that leading companies are putting into practice to spur greater growth and improve profitability. A bonus chapter covers several staffing initiatives companies are using to help protect their bottom line.

Strategic Perspective 2011
 is part of NAPL’s State of the Industry Series—surveys, studies, and flash reports on current industry conditions and future trends, including the annual State of the Industry Report. Sponsored by Heidelberg, the series is distributed to all NAPL corporate members as a benefit of membership.

The 30-page Strategic Perspective 2011 report is regularly available to non-members for $249, but as a special pre-GRAPH EXPO introductory offer, non-members may purchase the report for just $99. To order, call (800) 642-6275, or go to, select “NAPL Store,” and enter code NP406. (Offer ends Sept. 10, 2011.)

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