NAPL Printing Business Index Hits Three-Year High

By Andrew Paparozzi
In December 9, 2010

The NAPL Printing Business Index (PBI) rose to 51.2 in November, the highest reading and the first above 50.0 in three years. Previously, the index had risen to 44.8 in August and 39.3 in February, after falling to an all-time low 21.2 in March 2009. (The PBI combines several key indicators, including confidence, hours worked, and pricing, into a single measure of printing industry activity. A reading above 50.0 means more of the companies NAPL surveys report activity is picking up; a reading below 50.0 means the opposite.)

Of course our industry is rising from extremely depressed levels. And we are far from where we want to be in terms of growth, pricing power, and profitability. But a rising Printing Business Index is clear evidence that we have finally begun the long, painfully slow recovery from our deepest recession on record. The key question, as addressed in the NAPL State of the Industry Report to be published next month: Who’s going to participate in recovery? Because not everyone will.

PBI Nov10€

Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

2 Comments

  1. We just finished a successful fall election period and while volume has fallen I am upbeat since we look to b e ahead of 09 for November and December

  2. Dear Mr. Uno,
    Thank you for your comment. We are also seeing similar observations from other research participants. Please stay tuned for other posts.
    Sincerely,
    Kong

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