NAPL Printing Business Index Holds in December

By Andrew Paparozzi
In January 6, 2010

The NAPL Printing Business Index (PBI) combines several key indicators, including measures of current business conditions, expected business conditions (confidence), factory payroll hours, and prices, into a single measure of activity. A reading above 50.0 means more of the companies NAPL surveys report activity is picking up; a reading below 50.0 means the opposite.

Preliminary results show the PBI held at 35.0 in December, identical to October but up significantly from 25.8 in May and a record-low 21.2 in March. Despite recent gains, the Index is still down 37.2% since peaking at 59.8 in September 2007.

The message in the PBI: The recession isn’t over for the commercial printing industry. But the freefall is. Declines, while still substantial, are moderating—for example, sales were down three percentage points less during the six months ending in December than during the six months ending last July—an important first step toward recovery. (See the NAPL Printing Business Conditions, January 2010 for details.)

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Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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