NAPL WorkPlan for Success™ Program Grows With New ‘Hands-On’ Marketing Guide

By Epicomm
In February 9, 2011
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Seven Step Plan for Successful Marketing Offers Actionable Strategies and Tactics for Industry Companies of All Sizes
Paramus, N.J. – 02/09/2011 – The National Association for Printing Leadership (NAPL) WorkPlan for Success™, a unique online management program for progressive graphic communications companies, has just become even more valuable with the addition of a new Marketing section that includes proven strategies and actionable tactics for companies of every size and in every industry segment.

WorkPlan for Success, available exclusively to NAPL corporate members, is built upon the best practices identified through NAPL’s industry-standard Management Plus System™. It includes guidelines, step-by-step instructions, and interactive applications for implementing today’s most effective graphic communications management practices and policies. The Marketing section is the fourth component of WorkPlan, joining the Strategic Planning, Sales, and Financial Performance units introduced in 2010. Operations and Human Resources/Leadership units will be available in coming months.

“In recent years, marketing has become an increasingly important element of success in our industry, and we’ve developed our new WorkPlan for Success Marketing section to help our members enhance their current marketing efforts or even build and execute a marketing plan from scratch,” says NAPL President and Chief Executive Officer Joseph P. Truncale. “As with all the units of WorkPlan for Success, our members can access and implement exactly the components they want when they want them.”

At the heart of the WorkPlan Marketing unit is the Seven Step Plan for Successful Marketing—a transformation plan that will help a graphic communications company become a marketing-centric organization by taking it through such steps as defining marketing objectives, determining market identity, mapping marketing strategies, executing a marketing plan, and evaluating results. A series of worksheets helps users examine their own goals, choose the right strategy, and plan tactical approaches designed specifically to work best for their business.

All units of the WorkPlan for Success are available 24/7 via the members-only section of NAPL’s website (, and are updated with new information and worksheets on an ongoing basis as needed. Users may download an entire section or select a pdf version of any individual chapter.

To help members derive the greatest benefit from WorkPlan for Success, NAPL is presenting a series of free one-hour webinars introducing different sections of the program and walking attendees through various exercises or worksheets. During each program, members may speak directly with NAPL experts, and members of the NAPL Business Advisory team are always available for one-on-one help. The next program, on March 8 at 10:30 a.m. ET, will cover how to conduct an audit of your website to ensure that it is marketing your company effectively.

For more information on the WorkPlan for Success program, available exclusively to NAPL members, or the next WorkPlan webinar, please contact NAPL Director of Membership Kristen Kitchen at (678) 594-0048, Ext. 104 or

75 West Century Road, Suite 100
Paramus, NJ, 07652-1408
Phone: (201) 634-9600
Fax: (201) 986-2976

For more information, contact:

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