New NAPL Prepress Guide Helps Graphic Designers Create Print Files That Work

By Epicomm
In March 23, 2011
Comments off

Handbook by industry expert Erika Kendra shows how to design for various printing technologies and avoid costly workflow problems.

Paramus, N.J. – 03/23/2011 – The Designer’s Guide to Prepress, a new book from the National Association for Printing Leadership (NAPL), is an indispensable resource for graphic designers who are preparing digital files for printing. The 210-page paperback book, with black & white and color illustrations, is the latest addition to the proprietary industry-exclusive books, studies, and reports available in the NAPL Printer’s Preferred Library at

Today’s graphic designer must be knowledgeable about creating files that will run successfully on the newest printing equipment, and graphic designers who work within the technical requirements of specific printing and finishing processes will be better able to help their clients avoid costly delays in all stages of production.

Author Erika Kendra, an experienced independent graphic designer, instructor, and speaker, and the author of numerous Against the Clock design program books, understands both the graphic design and printing sides of the design/print collaboration. In Designer’s Guide to Prepress, she explains the advantages, requirements, and limitations of each printing and postpress process, and shows how knowing about these characteristics can help designers create files that will work smoothly.

“A design, no matter how beautiful, is useless if it can’t be efficiently reproduced,” says Kendra. “To be successful, you need to understand how the output process affects, or even dictates, various aspects of your designs. The more you can learn about how to accommodate the output process, the more you will be able to produce designs that are compelling, printable, and profitable for everyone involved.”

Section 1 of Designer’s Guide to Prepress covers five major printing processes—lithography, flexography, gravure, screen, and digital—as well as design considerations related to ink, substrates, finishing, folding, cutting, and binding. Section 2 shows how to apply the elements of design to best advantage in each printing process, including the use of color, raster images, vector graphics, type, page layout, imposition, output, and PDF workflow.

The NAPL Designer’s Guide to Prepress is now being offered for a limited time at the special introductory price of $29.95 ($24.95 for NAPL members). To order, call (800) 642-6275 or go to

75 West Century Road, Suite 100
Paramus, NJ, 07652-1408
Phone: (201) 634-9600
Fax: (201) 986-2976

For more information, contact:

Comments are closed.