New Rules, New Importance

By Andrew Paparozzi
In May 12, 2010

As NAPL has long emphasized, the printing industry is being redefined by structural change, and things will never go back to the way they were regardless the strength of recovery. The fact is we can no longer sit back and assume growth will just happen due to mending business conditions— a fact that NAPL leaders know well and many in our industry are just starting to find out. So what do we have to do? Below are some rules of recovery taken from the most recent NAPL State of the Industry: Strategic Perspective 2010. They are new rules that leaders in our industry are following already and rules that companies wishing to join their ranks must grasp as quickly as possible.

Avoid recovery complacency – As mentioned above; we cannot afford to allow the recovery to lull us into a false sense of security and lower our guard. Recovery no longer represents a time to breathe a sigh of relief that we made it through the downturn. We need to constantly ask: How are we getting more valuable to our clients.

Excel at environmental analysis – Too much is happening in our industry to simply rely on what’s worked in the past, we need reliable indicators of our performance and prospects. Do you truly understand what drives your business? More importantly, do you understand what drives your clients business? Being able to understand all the connections will allow you to better anticipate changes and react accordingly before even your clients.

Be flexible and courageous enough to do what needs to be done – In the face of structural change we can no longer limit ourselves to better ways of doing what we know. Change is now transformational, redefining the industry. We need to develop new mindsets, skills, methods, and responsibilities. We will need to be quick enough and decisive enough to react to the market rather then let the market react to us. Whereas before we could afford to make decisions at our own pace, now we must anticipate changes in the market and execute on those changes if we are to succeed.

What are your rules of recovery, please post your comments below.

For further discussion on these and others rules of recovery, please consult the NAPL State of the
Industry: Strategic Perspective 2010

Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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