Printing Industry a Little Closer to Recovery

By Andrew Paparozzi
In June 15, 2010

Key printing industry business indicators, including current conditions, expected future conditions (confidence), volume, and factory payroll hours, continue to move off bottom. Among the specifics for the NAPL Printing Business Panel:

Business picked up in April for 43.2%, well above the 23.5% for whom business slowed further and the 21.4% year-earlier reading.

Over 34.0% now expect business to improve during the six months ahead—the highest reading since October 2007—while just 11.4% expect business to decline further.

Volume increased for 26.8%, still well below the 41.6% for whom volume fell but up significantly from 8.3% a year ago.

Although only 15.1% increased factory payroll hours, significantly fewer—52.4% compared with 81.7% a year ago—cut hours.

As NAPL has long emphasized, the recovery ahead “will not make everything right, get things back to normal, or reward us for doing what we’ve always done. It will, instead, create opportunity for those prepared for what our industry is becoming to grow at the expense of the unprepared.” See our Strategic Perspective 2010 for a discussion of why.


Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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