“The New Graphic Arts CEO is our industry’s missing User’s Manual. It’s a must read for every senior-level executive in the industry. If you read only one business book this year, make it this one! It’s the best way to start getting your company safely from here to there.”

–Katherine O’Brien, Senior Editor at American Printer, OutputLinks Communications Group

“The New Graphic Arts CEO will change the way you think about your business. It will be your go-to resource for understanding and transforming your company. Don’t just read the book. Share it with your management team, Use the concepts and tools to shape your managerial thinking. Getting your company safely from here to there starts right here.”
–Joseph P. Truncale, Ph.D., President & CEO, NAPL

“Bob Rosen’s wealth of consulting experience has proven there’s no single model for you to follow. Every company is different, and Bob tells you how to re-invent your business in your own way. Call your business by any name you like. Bob’s advice will help you to ensure that your business will really be a business.”
–Frank Romano, Professor Emeritus, Rochester Institute of Technology