Smell the Ink

By Mike Philie
In January 26, 2009

Don’t just sit there…do something! Too many printers and reps I talk with are sitting on their hands waiting for the phone to ring. Well guess what…it’s not going to. Reps that have seen their sales be flat or slide for the last 4-5 years are hoping for that goose to lay the golden egg. Wake up and smell the ink pal.

Yes, it’s harder than ever…yes, no one wants to see you these days. No one is looking for a printer but everyone would probably like to improve their business. Well, how can you help them? Hint: if you can’t help them, stay home. It’s a different game right now. We’re seeing company after company in all business sectors announcing major layoffs and cutbacks. They are reducing their costs but still are very interested in increasing their marketing and promotional ROI-can you help? Are you a player? Can you speak business speak or do you only talk print?

Look, we’ve heard for several years now how we need to transform our approach to selling. The concept isn’t new but the doing it is and can yield great results for the few who follow that path. For those who are treading water, the clock’s on the field. For those trying new approaches, keep it going. Make something happen today!

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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