Farquharson_border_165x224Prior to joining Epicomm as a Vice President, Bill Farquharson was President of Aspire For, a sales training and consulting firm. He is a 30+ year sales veteran in the print and form industries who is a “been there-done that” presenter. His ability to draw on personal experience as a print/digital/vdp sales person gives him tremendous credibility with his audience as he energetically motivates his listeners with proven strategies and techniques.

Bill’s programs are aimed at both salespeople and “selling owners” in the print, packaging, labels, and signage industries.


Current Presentation Topics:

  • The Sales Triathlon (Time Management, Overcoming Objections, Beating Voicemail)
  • The 25 Best Sales Tips EVER!
    • Sales advice: the Internet is full of it. Need help with time management? Overcoming objections? Tips for improving your efficiency? How about information specific to print and packaging—such as where to find prospects, and what to say to get appointments? You can spend hours combing through websites, watching videos and reading articles, or attend THIS session and walk away with sore hands from writing down all the information you’ll gain! You will learn:
      • Time Management, Beating Voicemail, Overcoming Objections
      • A Killer-Good Tip For Getting Someone To Pick up the Phone
      • Four Ideas for Finding YOUR Best Customer
      • Three “Must” Things to Do Before Prospecting
      • How to Never Lose a Customer Again
      • And Much, Much More
  • The Challenges of the Selling Owner
  • The Five Keys to Effective Prospecting
    • Don’t Sell Printing
    • Who is Making Money at Digital Printing―and How?
    • Where to Look for Prospects
    • How to Create an Effective Prospecting Process
    • Sales Mastery
    • The Basics of Prospecting

Audiences best suited for Bill’s presentations:

  • Salespeople
  • Sales Managers
  • Company Presidents and Owners who also well in the print, packaging, labels, and signage industries


Bill is a Senior Vice President of AMSP/NAPL/NAQP, a not-for-profit business management association representing more than 1,200 progressive companies in the graphic communications industry. He has trained thousands of print sales representative, sales managers, and “selling owners” with a highly successful, no-nonsense “old school” approach. His unique training programs—The Sales Challenge, The Mobile Sales Club, and eWorkshops—have become industry standards for driving new business. He has trained and coached salespeople from companies such as Xerox, Fuji Xerox, HP Indigo, Heidelberg, EFI, and Konica-Minolta.
Click here to learn more about the sales challenge.

Bill received a B.A. degree in Marketing from the University of Massachusetts/Amherst and worked in sales at UARCO Business Forms, Advanced Form Systems, and Print Tec Network, prior to founding his own firm, Aspire For.

Click here to learn more about Bill.


In addition to the regular sales programs he presents, Bill is a speaker at major industry and client events, including Graph Expo, the AMSP/NAPL/NAQP Winter Conference, the Speedpro National Conference, and the Shamrock Companies National Conference.

An active columnist and blogger for Printing Impressions magazine and PIWorld.com, he also shares two weekly electronic eblasts each week with thousands worldwide: his Monday Video Sales Tip and Friday Short Attention Span Webinars.

In his sales consulting work, he offers executive coaching, new sales rep assessments, veteran sales rep motivation, and training in developing new business strategies, sales accountability, and time management efficiency.


  • “Dear Bill―I can’t thank you enough for your presentation on Friday at our Summit Awards meeting. Your material was ‘spot on’ with our sales and management folks. This morning, not 10 hours removed from your presentation to our team, I received an email from an individual who is implementing your sales tips. This has been the fifth time that I have hosted these meetings and I have never received as many positive comments about a speaker as I did this year. Thank you for an outstanding presentation to our group!”

 ―Jed Parker, General Manasger, xpedx

  • “Bill―It is my honor to request that you once again present at our National Conference. Is it unusual to request the same speaker twice in a row? Absolutely! But our franchise owners told me you were the best presenter we’ve had in 10 years of having a conference and they want more!”

                                                                ―Blair Gran, Founder, Speedpro Imaging

  •  “I’ve read sales books, been to sales lectures, and you are by far the most practical and effective presenter I have ever seen. Your approach is a unique blend of psychologist and cheerleader. Your information is timely, relevant, and important. Your presentation is friendly and approachable, mixed in with the right amount of humor. But most of all, I can feel your passion for what you do and your genuine concern for those you work with.”

―Robbie Hunt, Fastsigns

  •  “The presenters were entertaining and had a wealth of good information that will help build a quality sales force who will bring more customers and profitability to companies.” Replace You Sales Force presentation at the 2014 Annual Conference.

―Melissa Eger

To book Bill to speak at your next event please contact:

Jenifer Root

Leslie Karhoff