Trend Moving in Right Direction

By Andrew Paparozzi
In December 9, 2009

Fewer NAPL Printing Business Panel members report business is slowing—25.5% in October, down from 31.5% in August and just above one-third last winter’s 73.6% average. At the same time, more report business is picking up—35.9% in October, up from 31.5% in August and more than triple the 9.9% average from December ’08 to March ’09. That’s the first time in nearly two years that more of the companies we survey report business is picking up than report business is slowing down.

Conditions Trend x

The favorable trend in these indicators means just that: We’re finally moving in the right direction. But by no means does it suggest that we’re out of the woods. Commercial printing industry sales are still down sharply—down 16.7% on a year-over-year basis for the six months ended September 2009 and 21.0% since peaking during the second half of 2007.

Nonetheless, conditions are improving. Almost one-fifth (19.1%) of our Panel reported sales increases for September, up from just 8.6% in March. However, it’s certainly not time to breath any sigh of relief just yet. As the NAPL State of the Industry Report, Eighth Edition emphasizes, given the nature of our industry that time may never come. Complacency, being satisfied with the status quo, remains our biggest threat.

Andrew Paparozzi

Epicomm's Andrew Paparozzi, Vice President/Chief Economist, is well-known for his accurate and thoughtful discussions on the economy and US commercial printing industry. A foremost author and speaker on economic business trends in the printing industry, Paparozzi heads Epicomm's Printing Economic Research Center.

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