Two Deadly Assumptions
There are two assumptions that no one in our industry—no matter how well established or how well they’re doing—should ever make.
The first, discussed in my previous blog, “Don’t Get Comfortable,” is assuming that we have it all figured out. When change was orderly and gradual, we could get away with making that assumption. Now that change is rapid, disruptive, and unpredictable, we can’t.
The second is assuming that because something isn’t affecting us today it isn’t going to affect us tomorrow. It’s easy to convince ourselves that what’s happening “over there” or “to them”—whether positive or negative—isn’t relevant to us. But when we do, we miss opportunities as well as threats.
Instead, let’s get our key people together and answer these questions:
- What’s happening (trends, issues, and developments) that we’re hearing about but aren’t experiencing yet?
- Which are most likely to affect us over the next 12 months?
- How can we prepare to capitalize on the positive and insulate ourselves from the negative?
As Drucker said, “In business one does not begin with answers. One begins by asking ‘What are our questions?’” Let’s be sure our questions for 2016 include the three above.