UnSquaring the Wheel–New Management Event Debuts at GRAPH EXPO 15

In August 14, 2015

Trio of Industry Experts-Webb, Peterson and Bondy-to Present New Strategic Process for Industry Businesses to Win in a Dynamic Communications Market

      Reston, VA – “UnSquaring the Wheel,” a new strategic management process created by three top print industry content experts will debut as a featured co-located event at GRAPH EXPO 15 and CPP EXPO, coming September 13-16, 2015 in Chicago’s McCormick Place.

The two part workshop-style event will kick-off the afternoon of Tuesday, September 15 and conclude the morning of Wednesday, September 16, presented in tandem by sales and marketing strategist Wayne Peterson of Black Canyon Consulting Group; Professor Chris Bondy of RIT; and, Dr. Joe Webb, known for his insightful industry commentary and pioneering book, “Disrupting the Future.”

“With GRAPH EXPO 15 offering the year’s most comprehensive showing of the latest technologies and profit-building new applications, it’s the ideal venue in which to premiere this new program designed to provide new solutions and strategies from a business management standpoint,” says Ralph Nappi, President of the Graphic Arts Show Company (GASC).

“Beta test response to the “UnSquaring the Wheel” method and content was overwhelmingly enthusiastic and gratifying,” says Peterson whose presentation will concentrate on business development, the customer experience, and branding.

Professor Bondy’s segment of the workshop will delve into three other key topic areas: technology, processes, and services.  “Print businesses are of many sizes and circumstances,” reports Bondy. “We strove to create a business process that could be implemented by small and large businesses, and all those in between. Our feedback was excellent.”

Dr. Webb’s focus areas in the event centers around and explores people/management, finance, and business alliances.

“In developing and refining this new approach, it was obvious how much it contrasted with common industry wisdom,” stated Dr. Webb. “The previous thinking, while appropriate for its time, made adapting to and profiting from opportunities in the digitally-driven communications market difficult.  Encouraged-and inspired-by today’s exceptional companies that significantly outperform their peers, we’ve captured their progressive attitudes and new methods for the workshop and in our new book.  Our new ‘UnSquaring’ approach will undoubtedly make participants think far differently about their businesses.”

The “UnSquaring the Wheel” process includes a new business evaluation tool that workshop attendees will be the first in the industry to use.  Within two weeks after GRAPH EXPO 15, each of the attendees’ results will be confidentially discussed and reviewed with one of the workshop’s presenters. “This personalized consultation is the biggest value of the program,” says Peterson. “Companies will not only understand how well their functions are integrated,” advises Bondy, “but also how to prioritize their next strategic and operational steps.”  Additionally, as part of their educational package, all workshop participants will receive the new book, “UnSquaring the Wheel,” published by RIT Press.

For more information about the “UnSquaring the Wheel” workshop at GRAPH EXPO 15 visit: www.UnSquaringTheWheel.com/event; to register visit: www.UnSquaringTheWheel.com/register.   For more information about GRAPH EXPO and to register, visit: www.GraphExpo.com.


Recognized as the most innovative and comprehensive exhibition in the Americas of inkjet, digital, offset, flexo, gravure and hybrid technologies, products, and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging, marketing, and industrial printing industries, this year’s “Transform” themed GRAPH EXPO 15 offers an exciting show-going experience for a diverse spectrum of attendees. The industry event presents the latest graphic communications technologies in live equipment demonstrations across the exhibition floor, plus education on the most in-demand products and newest profit-making opportunities. GRAPH EXPO 15 offers more than 70 interactive learning sessions and 50+ co-located events for attendees across 12 key market segments.  For additional information about GRAPH EXPO 15, visit: www.GraphExpo.com.

About Graphic Arts Show Company (GASC)

GRAPH EXPO and PRINT are produced by the Graphic Arts Show Company (GASC).  GASC is owned by Epicomm, NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America.  GASC is located at 1899 Preston White Drive, Reston, VA 20191 USA, telephone: 703/264-7200, fax: 703/620-9187, e-mail: info@gasc.org.


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