What You Make vs. What You Do

By Mike Philie
In November 16, 2008

In helping companies to differentiate themselves in the marketplace we often hear this question:

"What is more important, what you make or what you do? Is there a difference?"

What you make are brochures, direct mail, annual reports, etc.

What you do is to help companies become more successful in using print to go to market. You help them to fill seats or beds. You help them to sell stuff. While both are important, the difference between the two can be the difference between being a vendor and being a trusted advisor.

Just a thought…

Mike Philie

Mike works with printing companies that are not satisfied with their sales and business development performance, and are looking to get objective advice and strategic direction on how to improve the results of their business. His engagements can range from providing input on the overall sales strategy to building business development pipelines while training the processes of “selling” in today’s marketplace. Mike quickly establishes himself as a trusted resource and advisor to the owners and senior staff of his client companies through his personal involvement, and very quietly and effectively becomes an extension of their staff.

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